Chagger Dental
Case Study
Achieving significant organic search growth in a fiercely competitive marketplace Chagger Dental Is a Well-Established Dental Practice with Sixteen Locations.
Chagger Dental Uses a Holistic Approach to Family Dental Care and Offers a Complete Range of Dental Services Including Dental Implants, Orthodontics & Braces, Pediatric Dentistry, Cosmetic Dentistry, And More.
Client Challenges
Tough Business
Dentistry is a tough business to compete in, especially when it comes to search engines and other aspects of digital marketing. Differentiation between dental offices is critical, but the heavily regulated environment demands that great care be taken in how this is done. For Chagger Dental, these factors, coupled with an increasingly competitive local market and internal resources stretched beyond capacity, meant that they needed help from an agency with a proven track record of results that could deliver what was needed to surpass competitors and gain ground in search.
Chagger Dental approached DenRoi
When Chagger Dental approached DenRoi, we knew immediately that we could help them achieve their goals. A plan was developed to sequentially tackle the core challenges in a manner that would allow each facet of their digital marketing, from SEM to SEO to social media, to build on the success of each other. Chagger Dental was also faced with inconsistencies in tracking & analytics; therefore, this was placed as a top priority issue at the very beginning of the project. DenRoi was tasked with correcting these issues and implemented a powerful search engine optimization and marketing strategy.
Campaign Objectives
SEM
Overhaul SEM campaigns to maximize conversion generation.
Implement
Implement an end-to-end SEO plan following all best practices.
Leverage
Leverage content marketing & social media to reinforce SEO.
Methods & Tactics
SEO Tricks
OverHaul
Overhaul existing website & redesign with SEO fundamentals
Navigation
Revise navigation to be more intuitive & improve user experience.
Optimize
Optimize on-site copy for maximum SEO authority.
Content & Articles
Create high-value educational blog content & articles.
SEO Tricks
Analytics Setting
Complete review & reconfiguration of all analytics settings
Implement
Implement Google Tag Manager to simplify conversion tracking
Configure
Configure and manage phone call conversion tracking tool.
Structure
Creation of a complete keyword list across all practice areas.
Development
Develop a logical & comprehensive campaign & ad group structure.
Create Assets
Craft compelling ad copy & engaging creative assets.
Social Media Tricks
Accounts
Refresh and optimize social media accounts
Blog Content
Distribute high-value blog content through Facebook.
Boost Content
Leverage social media advertising to boost content visibility.
"DenRoi's dental marketing expertise is exceptional, driving significant business growth. Their knowledgeable and committed team sets them apart as the best dental marketing agency. Look no further than DenRoi!"
"DenRoi is a game-changer for our dental practice. Their marketing expertise has led to significant growth, bringing in new patients and increased revenue. Undoubtedly the best dental marketing agency!"
"DenRoi's expertise in dental marketing has revolutionized our aligner business, driving remarkable growth. Their unique strategies and online optimization have been instrumental in our success in the competitive dental industry."
"Dave Hancin, VP of Business Affairs, Americas, praises DenRoi as a dental marketing game-changer, citing their exceptional expertise and impactful growth strategies for reaching a wider customer base."
"Our partnership with DenRoi has been exceptional, resulting in remarkable practice growth. For a dental marketing agency that truly makes a difference, DenRoi is the top choice. We're extremely pleased with their outstanding results!"
KPI'S Traditional Conversion Tracking - sales
In addition to traditional conversion tracking -
sales and form submissions - we also use call tracking
so we're able to track inbound calls by traffic source
(i.e., organic, paid search, social, direct,
etc...). We only count unique callers
with call durations over 30 seconds, as we've found calls that
don't meet these
minimum requirements shouldn't be counted as an actual conversion
SEO Report
In addition to traditional conversion tracking - sales and form submissions - we also use call tracking so we're able to track inbound calls by traffic source (i.e., organic, paid search, social, direct, etc...). We only count unique callers with call durations over 30 seconds, as we've found calls that don't meet these minimum requirements shouldn't be counted as an actual conversion
Social Media Report
Social media reporting, included as part of the overall SEO report, highlights audience growth, engagement, and conversions.
SEM Report
SEM reports focus on conversion growth and ROI, as well as CPCs, keyword performance, campaign, and ad group breakdown, and more