The Client
Simplicity Aligners
A dental aligner office in Spain, wanted to attract clients from cities within a 150km radius.
A very large target area for a service that requires customers to visit thei location.
The clinic had a website they were happy with, but they wanted more clients for their specialized dental aligners work.
The Goal
and to convert those leads into paying customers.
1st Part
The Website
they were unaware of its multiple problems.
Found on Google
The website content was all contained in videos, with virtually no written content—a large barrier for getting found on Google.
Load Slow Website Issue
The website was very slow loading, taking 16.4 seconds to load each page. It took so long that the browser would often display a time-out error before the homepage even appeared. This would cause potential clients to leave the site before they ever saw a single page. This issue also affected Google as they penalize slow sites—since they do not want to recommend sites that result in negative user experiences.
Affected Google Rankings
The site did not work on mobile devices which both hampered the user experience and affected Google rankings. Without changing the basic design of the website, we made significant changes to the copy and background coding, so the site attracted more visitors, engaged them longer on the site, and converted more visits to sales.
Website Copy
We wrote fresh copy to complement each video. And we created new web pages dedicated to each service, with new content and images to feature the higher-end, money making services that people would be willing to travel for. Finally, we added Calls to Action (CTAs) to help turn visitors into leads.
Technical SEO
Without altering the existing website design, we applied Technical SEO skills and reduced the site’s download time from 16.4 seconds to 1.3 seconds. We restructured the site architecture to make the site more user-friendly to keep people on the site longer.
Mobile-Friendly
We kept the old website design, but we edited the the client’s existing WordPress theme so that it worked on mobile devices and passed Google’s Mobile-Friendly Test.
2nd Part
Local SEO
We attracted a clientele from the clinic’s local area.
Citations & Link Audit/Cleanup
Due to a recent name change, there were a lot of inconsistencies with existing links and citations on other websites. It looked like two businesses had identical addresses and phone numbers. This not only created confusion for clients, but it also set up a red flag with Google. We informed Google of the name change and we sought out the incorrect citations and updated them.
Citation & Link Building
We secured more links and citations on other websites to get more visitors and acquire higher search result placements (SERP). Citations act as a signal to help Google identify you and your geographical area. Link building is the process of getting other websites to link to your website.
Reviews
Google likes to see lots of reviews. The number of reviews you have can influence where Google places your site in its SERPs. We educated the client on the importance of getting reviews. We created a display in the clinic’s waiting area to promote honest reviews. As of this writing, the client has gained 35 reviews (averaging 4.9) on Google, and another 20+ reviews on Facebook & RateMDs.
3rd Part
SEM
who were not local to the business but lived within a 150 km radius.
When we started to manage the campaign, we upgraded the campaign from Express/Smart to Google Ads Expert campaign. This allowed us access to all the benefits of the ad platform. By tweaking the campaign, monitoring, and editing search terms, ad spend, keywords and ad text – we were able to greatly increase the ROI, while keeping the exact same budget.
We also improved the conversion rates by creating multiple ad groups that were tailored to specific search terms and lead the viewer to a page specific to their search term instead of directing the user to the more generic home page
Ads for Dental Aligners were now linked to the new Dental Aligners page we had created; Cosmetic Dentistry was now linked to the new Cosmetic Dentistry page, etc.
The Result
48% increase in Leads to Conversions
245% increase in Page Views
41% year over year increase in Views from SEO
55% year over year increase in Views from SEM
"DenRoi's dental marketing expertise is exceptional, driving significant business growth. Their knowledgeable and committed team sets them apart as the best dental marketing agency. Look no further than DenRoi!"
"DenRoi is a game-changer for our dental practice. Their marketing expertise has led to significant growth, bringing in new patients and increased revenue. Undoubtedly the best dental marketing agency!"
"DenRoi's expertise in dental marketing has revolutionized our aligner business, driving remarkable growth. Their unique strategies and online optimization have been instrumental in our success in the competitive dental industry."
"Dave Hancin, VP of Business Affairs, Americas, praises DenRoi as a dental marketing game-changer, citing their exceptional expertise and impactful growth strategies for reaching a wider customer base."
"Our partnership with DenRoi has been exceptional, resulting in remarkable practice growth. For a dental marketing agency that truly makes a difference, DenRoi is the top choice. We're extremely pleased with their outstanding results!"
